Some may think of content marketing as child’s play, but there’s a lot more to it than one might think. Even if the content is the absolute best in the world, not many people will come across it unless there is a complete strategy in place that would add value to the content. However, the top 200 members of the prestigious LinkedIn Creator Accelerator Program in India have cracked the code to effective digital marketing and content creation. Shraddha Shrivastava, CEO, and Founder of Digital Height is one of them.
The digital marketing specialist, Shraddha Shrivastava, stands out from the rest of the creators’ pack in this ever-progressing era of digital branding. Her milestone accomplishments, and the journey that has led her to become one of the most celebrated LinkedIn coaches, have both been astounding. From breaking gender stereotypes across the business realm to making multiple career shifts, Shraddha’s professional life has been nothing short of a topsy turvy roller coaster.
“It doesn’t matter if you achieve your goal early or later in life. What matters is the work you put in and the growth you go through,” says Shraddha.
When Shraddha first dipped her toes in digital marketing, she started out without any prior knowledge and no money to take the courses she needed to. The only option for her was to teach herself, which she did and before she knew it, she was gearing towards immense growth on LinkedIn.
Shraddha provides guidance on the basics of profile and network-building strategies for LinkedIn, which is an excellent platform to connect with professionals beyond every barrier. Being referred to as the LinkedIn Coach by 57,000+ on the platform, Shraddha has coached over 10,000 students and around 5000 working professionals and entrepreneurs through LinkedIn learning. She has also hosted over 500 webinars, and a few seminars and launched various ebooks, courses, workshops, and masterclasses.
According to Shraddha, the CEO of Digital Height, paid ads and content can only do so much; organic content and branding are what bring out long-term growth possibilities for businesses and brands. When one is contributing information to any media platform, especially digital media, one needs to be highly mindful of the context as well as the audience. Paid strategies are indeed helpful, but only for a limited amount of time, and eventually, brands are fed by organic reach.
“To be on top, you need to go through from the bottom entirely.” Says Shraddha.
Loving and enjoying every bit of her work, Shraddha Shrivastava is truly her own boss. Helping people win on LinkedIn, she understands customers’ pain points and helps them identify a strategic solution. Feel free to connect with Shraddha on LinkedIn for any digital marketing advice or support.