Creating a great business model is not enough. To adapt to changes in its environment, the company must be organic, flexible, and ever-evolving. Falesha Raquel is an inspiring entrepreneur who is the owner of dozens of companies from various industries. Her leadership and management skills have led her to build companies from small startups to certified corporations under her name.
All of Falesha’s businesses are diverse. She owns a construction company ‘Falesha’s Homes’ which offers all services, such as permits, architectural drawings, construction, design, financing, and sale or purchase of the property. Her originally founded Dance Company ‘DIVA DIVERSE’ offers a platform for young dancers to recognize their passion and grow into professionals. She also launched her makeup line called ‘FR Beauty’, where she offers a wide range of premium quality cosmetic products that are suitable for women of any color.
These are some of her most successful companies that highlight the inspirational story of Falesha Raquel. As an entrepreneur, Falesha worked hard to become the perfect and leader for others to follow. According to her, it is the responsibility of a good leader and an outstanding entrepreneur to predict any sort of pitfalls and implement constant change and innovation, or else you will quickly become disrupted.
Falesha believes that the leadership is responsible for steering the company away from the doom and ensuring its viability and relevance Startups often fail to understand the market. If you do not know your potential customers’ needs/wants, you are dead on arrival and have essentially failed. People have a wide variety of wants and particular needs. However, most cannot afford to meet all of them. She further adds that doing your homework beforehand and understanding the market dynamics will help you reach greater heights.
Falesha shares her vision behind establishing Falesha Homes. After being in the real estate business for such a long time, she was well aware of the problems facing home buyers and agents. Hence, Falesha Homes was founded to streamline the home-buying process for people. From permits to architectural drawings, to construction, to design, to financing, and to selling or purchasing real estate on the site, it takes care of everything. As a result, both owners and agents enjoy a pretty straightforward process.
Falesha emphasizes that giving your customers good reasons to choose you over your competitors is essential. It should be clear what makes you different – no one should have to ask.
One can promote business more effectively if they distinguish themselves from the competition. Instead of competing on price, one can win customers with the value of they offer. This is what Falesha implemented in her own businesses and achieved the success at which they stand today.