It is commonly believed that the first school of every kid is his parents’ teachings. Whatever the parents do or don’t do becomes a guiding principle for children. It’s because the mind of children is like a blank whiteboard, and the acts of commission or omission they observe around this time chalk the mindset of a child. Whatever they learn at this stage is extremely challenging to remove as often our childhoods eclipse the rest of our lives.
Luckily, where Frederick A. Morton, Jr. grew up, hustling and bustling was the norm. His parents were entrepreneurs, running a small business from dawn to dusk and providing for their family. Watching his parents dealing with customers, carrying out business activities, and keeping a smile on their faces when it was difficult to inculcated Frederick with work ethic, business acumen, and general life principles.
These deeply entrenched values later played a decisive role in the success Frederick garnered in his legal and entrepreneurship career. He grew up to be diligent, principled, focused, and super-passionate in his personal as well as professional life. And that is accredited to his parents.
However, there is more that fuels his energy to bag more accomplishments. Growing up in St. Croix and observing the Caribbean culture closely, he fell in love with it. Other than that, the scenic and breathtaking views it offered in abundance were simply the identification of this region. Frederick couldn’t help calling it the ‘earth’s last Eden.
But that identification was deprived of deserving attention. Although the region did attract travelers around the world, it wasn’t enough as such attraction didn’t bolster the local art and talent, nor did it do much about the promotion of Caribbean culture. What’s worse, in this world of digital media and technology, this heavenly part mostly remained out of the loop from television screens.
As someone who loved his motherland from the deepest corners of his heart, Frederick felt an irresistible ambition to contribute something to fill this gap. At the time, he was working with MTV as Senior Vice President and head of the litigation department. It dawned on him that the real purpose God has put him there was to pursue the very thing he wanted from his childhood. And that was that.
Within the next few years, the world saw the appearance of TEMPO Networks in the television world and media landscape, a Network that would later change the lives of many Caribbean artists and open floodgates for tourism in the region.
Frederick finally achieved what he wanted from his days, searching for something on television to know more about the Caribbean as a kid. However, he is simply not ready to stop just here. He recently announced that the company is soon launching a streaming app for TEMPO that will further the audience and put the Caribbean in the mainstream.
There is one more secret to Frederick’s success – he never gives up! Need we say more?
