Life in a small town can be pretty disillusioning– this has been a commonly accepted notion for some time. With little room for growth and few opportunities, those with great aspirations outgrow the mould. Many people, dissatisfied with their lives, move to metropolitan cities around the world to leverage their chances of making it big. That is the dream we all foster – to taste the sweetness rubbed at the fingertip of success. Such were the aspirations of Kennedy Pinheiro Bezerra – now a successful social media influencer and internet personality.
Growing up, Kennedy lived an extremely tough life. He was raised by a single mother who had to work odd jobs to be able to afford a sustainable living for herself and her child. After a few rough years, she found an opportunity to get an education in exchange for work. Things started looking slightly better for the mother-son duo, and they eventually started a business, Interrog Jeans. Kennedy remembers the experience bittersweetly, recalling his pride in his mother’s prowess and the dejection he felt at the possible scope of the business in a town like theirs.
After graduating with his Master’s in Business Administration, he learned to better navigate through the troubled waters of life. He co-founded a business, which he ran successfully for five years before deciding to move to Canada for a change of scenery and better opportunities.
The initial plan when moving to Vancouver was to stay for a brief while before relocating or moving back home to Brazil. However, the pandemic changed his plans, and he had to stay there. Living in a foreign state, he had a difficult time finding work. He reminisces about the time, saying, “Living abroad is more challenging than I could ever imagine. When I moved here, I worked entry-level jobs, such as food expeditor, server, retail, and brand ambassador. I was super grateful because I learned a lot from these experiences, but skillset-wise, they didn’t add much to my professional life.” Eventually, he bid farewell to the 9-5 life and expanded into the content creation space.
Today, Kennedy is a successful content creator, social media influencer, and internet personality. His content is holistic, but centred mainly around fashion, lifestyle, and skincare. He advocates for human rights, including shedding light on the troubles and difficulties faced by immigrants. He additionally teaches his audience to practice gratitude and spread positivity.
Kennedy believes he owes his success to the four core tenets – constant willingness to learn something new, openness to the unknown, adaptability, and consistency. He believes that while the former two are essential to inspire one to chart new territories, and start down new roads, the latter two motivate one to persist and consistently grow. To him, the starting is just as important as the going.
You can check out more of Kennedy’s content through the link provided on his official website.