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What Led Naida Mehanović to Create “Primavera”

Brad Sullivan by Brad Sullivan
July 22, 2022
in Business
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Real estate has the potential to make or break a country’s economy, since it makes up a large portion of individual and business wealth across various economic sectors. This comes as no surprise that it is considered one of the accelerators behind the economic boom and bust cycles over the last century. With the vision for her country to go up this same journey, lawyer Naida Mehanović has been working on attracting foreign investors to Bosnia and Herzegovina through her real-estate company “Primavera”.

Witnessing the devastating state of her homeland ever since childhood, Naida had intertwined her goals with those of her country. Making Bosnia and Herzegovina more desirable to the world became her sole purpose and she started heading towards it with sheer determination and diligence. From her profession as a lawyer to her real estate business, Naida has purposed everything for her homeland’s prosperity.

Staying in her homeland and promoting the good side of it was more important to Naida than leaving the war-torn country. So she gathered like-minded, young, and good-spirited fellow citizens and formed a promising team. Then she started her real estate agency ‘Primavera’ which performs mediation in real estate and the corresponding legal matters.

Founded in 2020 in Sarajevo, the capital of Bosnia and Herzegovina, Primavera is more than just a real estate agency. The company aims to improve the real estate system as well as its compliance with legal regulations. With a team of promising young people guided by the founder’s primary vision, the company’s efforts have resulted in an expansion of the real estate market presence throughout Bosnia and Herzegovina.

Naida started the agency to familiarize foreign investors with the market offered by Bosnia and Herzegovina, along with the country’s beauty and potential in all their glory. Through Primavera, she also hopes to solve the problems and legal obstacles faced by both nationals and foreigners alike. She had done the same work in Italy and wanted to do it for her own country as well.

Naida Mehanović’s Primavera is a real-life example that good visions are reflected through real efforts to create real results. Learn more about the real estate agency, its mission, and its success journey at the company’s LinkedIn page.

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