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Robert Ritter Was Not Born to Settle For Less: An Inspiring Journey of an Entrepreneur Who Created InsMark®, a Leading Fin/Tech Company

Howard Devine by Howard Devine
May 31, 2022
in Business
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We all have our goals to achieve, ambitions to realize, dreams to chase, and above all, an unwavering commitment to shaping our lives precisely the way we want. Yes, we all do have these things. They are part of our lives and important ones. And eventually, with persistence and perseverance, we achieve a few. For many, that’s the end of the story – for Robert Ritter, it was just the beginning of everything.

He may have crossed the sixties, but Robert has been younger than ever. He has other plans for his future; he always has plans. Other than enjoying a peaceful evening with his wife, Laurel, the woman of his dreams, it’s not in him to let time fly. Making every second, every minute, count is what he has mastered, and that’s what has turned him into one of the most inspiring leaders, according to the Silicon Review, 2021.

When he was at Williams College, where he graduated with a B.A. in Psychology, he thoroughly explored that part of his life, especially his love for music. Robert played lead cornet for his band, the Spring Street Stompers. This college Dixieland band was the first to play at Carnegie Hall, won the Arthur Godfrey Talent Show on CBS, appeared twice on the NBC Tonight Show, and even received the invitation to play at the wedding of Princess Grace in Monaco.

When college ended, professional life started. And it took off incredibly. He started working with MassMutual Life Insurance Company. Within full three years, he not only led the agency in production, but he also became the youngest ever to be appointed a General Agent, the highest field position in that industry.

Many would’ve thought, that’s it, this is all I wanted to achieve!

But Robert wasn’t ready to settle for it.

Four years later, he became the General Agent of a renowned New York City Agency. His knack for grabbing awards didn’t stop even there. He won the MassMutual National Manpower Award two times for producing and developing sales leaders.

Robert is an insatiable soul. After his years in the industry, he knew it from the inside out. His creative mind realized a few critical pot-holes in the sector, and InsMark developed products to fill them. InsMark was a response to the deficiencies that existed in the dealings of insurance companies. For example, he felt that the presentation methodology that insurance companies used was substandard. Too much of it is in the hands of actuaries and attorneys. That’s why insurance presentations can be so mind-numbing.

So InsMark was created to provide insurance companies and other businesses an alternative and a lucrative opportunity to reproduce their insurance products’ presentations into simplified sales and marketing reports. And, unsurprisingly, InsMark was an instant success.

You see, there came many phases where Robert could stop and enjoy the luxury he had earned. Instead, he kept going. What are your plans?

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