Meet Carly and Maddie, two young sisters in their twenties, successfully running a fitness business, Built by Biron. Built by Biron is a fitness startup that offers customized group training sessions, including workout videos, fitness training, and burnout sessions.
The Biron sisters grew up in Framingham, MA., and remained record holder division 1 swimmers throughout their high school and university experience. Graduating with a degree in Kinesiology, they both had the experience and knowledge required to start a fitness business. Their athletic background helped them a great deal in understanding the body dynamics, injuries, recovery through fitness routines, and much more.
And then the world was hit by the COVID-19 pandemic. The global health consequences of the COVID-19 epidemic will take several years to resolve fully. While the primary issue has been the apparent threat to physical health, data is beginning to emerge that suggests there has also been a considerable impact on mental and emotional health. The Biron sisters entered the scenario with their free fitness videos and workout routines for the people in lockdown who couldn’t access the gyms anymore but wanted to improve their health and wellbeing. The response was extraordinary, their sessions were crowded, and they were the stars to educate people on their fitness. Their training days were divided; Monday, Wednesday, and Fridays were for workouts with bands, whereas Tuesdays and Thursdays were for the exercise with weights.
Knowing that exercise has long been known for its physical and psychological benefits linked to mental health, Carly and Maddie expanded their business by getting a space on Waverly Street in Framingham. They set a small subscription fee, but their work was famous, and they were loved; they did not lose any clients due to putting on subscription charges.
In contrast to the mainstream fitness method, Carly and Maddie founded Built by Biron on a philosophy that wellness is not determined solely by the amount of weight you lose. They started this company to revolutionize the fitness industry rather than make it all about how you look. They are more concerned with how you feel. Built by Biron fitness sessions will make you feel confident and strong. Their fitness journey focuses on bringing out the most in you by maintaining a healthy routine and a good mindset.
The Framingham sisters are ambitious to change the fitness industry’s mindset and shift the focus away from weight loss and shift towards a healthy mind and body. They have a fitness podcast called “Eat the Damn Cake” to help them attain this aim. The podcast covers healthy behaviors and routines for people who wish to start exercising, and improve their fitness. They’re growing in popularity, and they’re going all-in to achieve their collective fitness goal.