Being an influencer in today’s world is not an easy job. It requires constant efforts and a creative mind to regularly build content that would engage users. Thus, nowadays people don’t follow digital creators just for the sake of passing their time, but in reality, they look up to them for inspiration and guidance.
While Mosope Ogunjobi, the owner of Style Necessity, recently gained 1 million followers, she was not always a part of this field. In fact, even though she always had an eye for fashion, Mosope never really gave it much attention as a career. Thus, before becoming an influencer, she was a chartered secretary by profession, who spent over a decade working with a number of blue chip firms in the financial industry as a corporate governance professional. While working with senior members of the company, such as the executives and CEOs, Mosope always received compliments on her outfit picks and the style she opted for. People around her admired her sophistication so much that they would often ask where she purchased her clothing from. At the same time, her friends too suggested that she should take her fashion more seriously and turn her passion into a business. Therefore, taking their advice, Mosope launched her personal shopping business, Luxuriant Style, where she would help high net worth individuals choose and style their outfits. After an overwhelming response, one year later, she also created Style Necessity, which initially was a personal shopping company for high street fashion, but soon turned into a platform where Mosope would share creative moments and inspirations with her followers. With time, her follower’s reach began to increase since she was one of the few influencers in the luxury space who looked over sophisticated style and creativity in fashion, beauty, and lifestyle. As a result, even when the world went into a lockdown due to COVID-19, she worked towards building relationships with luxury brands. Therefore, Mosope never paused her job as an influencer. She loved what she did, and aimed to one day grow into one of the main social media influencers in the luxury industry.