It’s clear that TikTok is the place to be for businesses — with over 1 billion users, businesses, big and small, are jumping aboard TikTok to take their businesses to the next level. But which TikTok strategy will help your business reap the most reward — community or virality? TikTok expert, coach, and entrepreneur, Wave Wyld, uses one of these strategies to help small businesses boom on TikTok, and she’s here to spill her secret to success.
Wave Wyld started TikTok during the pandemic, turning it into a 6-figure business in 2 years. Wave understands TikTok like no other and has used her TikTok sixth sense to help and empower other small businesses on TikTok. As the queen of TikTok trend alerts, Wave founded the TikTok trend alert movement, using her keen eye to predict and spot the latest trends, driving her success.
Wave has helped over 300 clients gain 5 million followers and earn a total of $19 million in revenue — it’s safe to say she knows what she’s doing. But there was one essential key to her success that allowed her business to flourish on TikTok, the first lesson she teaches all of her clients — community over virality.
What’s the difference between community and virality?
Virality is a TikTok strategy that focuses on going viral. Every decision you make is situated around this goal, using metrics like watch time, follower count, views, and the For You Page (FYP). Comparatively, community is a TikTok strategy with the focus of building a powerful community of loyal fans that champion your brand — it doesn’t have to be a big community, just the right one. Here, you’ll focus on engagement and conversions.
So why does community win?
It’s very tempting to aim for virality on TikTok in the hopes of going viral, earning wide awareness and an influx of followers. But 95% of these followers are a part of your target audience, so they are sustainable, plus they’ll never engage with your videos or brand. Community targets the right people — the people who will love your brand and what it has to offer. By focusing on community, you can build long-lasting relationships with your audience, cater your content to your community, bring in qualified leads, make more sales, boost your profits, and secure a steady stream of income. Plus, TikTok’s algorithm favors community — the more engagement you get, the more exposure TikTok gives you. Wave has helped clients with less than 200 followers earn over $10k in sales, just by establishing a powerful community.
How do you build a powerful community?
Starting from zero, the easiest way to start building your community is to look within existing communities. Here you’ll find the best candidates for your own community, so start interacting with them. Next, hop on the latest trend and optimize your profile to attract attention and keep your content fresh and relevant.
You then want to start building long-lasting relationships by interacting, engaging, and connecting with them — use live streams, comments, Q&As, and your content to your advantage. Make sure you’re always crafting your content specifically for your community and their engagement. Do this, and you’ll be right on your way to building a powerful community.
This may seem simple, but Wave and her clients prove that it works. Amber Shaw (@msambershaw), a body transformation expert and one of Wave’s clients, states, “Not only did she help my account grow over 30k followers, but she also taught me incredible marketing strategies I could continue to implement on TikTok and in my coaching business. Her message of teaching “community over virality” for small businesses is invaluable”
If you want to succeed on TikTok and grow your business, you have to utilize the most effective strategy — community. Book a call with Wave to find out more about the power of community and how you can build one of your own.